British Airways is hoping to curb cravings for travel during the pandemic.
The London-based airline is selling luxury travel items from its planes, to help would-be passengers recreate their own first-class experience at home amid a strange time for the airline industry – and particularly for U.K.-bound flights, as the country undergoes its second lockdown during the pandemic.
To that end, British Airways is offering items usually seen on its aircraft, including champagne flutes, English China-designed William Edwards plates, blankets, slippers and trolleys – and even hot towels and bread baskets – in an effort to “recreate a magical flying experience at home,” the airline said Monday.
The airline is also selling pieces of aviation history, including canisters and aircraft trolleys from its now fully retired Boeing 747.
Selling merch from its cabinet could be a way to bolster business and maintain customer loyalty during a time when fewer people are flying to the U.K. Last week, American Airlines told FOX Business it would not operate London-bound flights from Charlotte, New York and Chicago in December as a result of low demand spurred by coronavirus concerns.
British Prime Minister Boris Johnson announced late Saturday that the British government will end its COVID-19 lockdown on Dec. 2, but will implement a three-tiered system of restrictions depending on infection rates in particular areas, the Associated Press reported.